Food bars are available in various flavors such as chocolate, fruits, berries, nuts, peanut butter and others and hence are popular among consumers. Moreover, trend of consuming food bars as a snack is gaining popularity among consumers which will further support its market growth. However, availability of large number of snacking products may bring threat of substitution, which may hamper growth of food bar market.
High nutritive values of Food bar are driving the market growth for Food bar market. Food bars are emerged as a healthy, nutrient rich and on the go food in recent times and considered as heathy alternative to other snacking products. Moreover, food bars are rich in protein, sugar and carbohydrates and provides convenient form of instant energy. Moreover, food bars are coming in variety of products such as energy bars, protein bars, oats bars, nut bars, dark chocolate bars and many more. Energy bars are high in glucose, hence provide instant energy source during intense training / workout sessions. Protein rich or high protein food bars popular among consumers and widely used to fulfil protein requirements. Consumers are now becoming aware of health benefits of Food bar, driving the growth of the market. Rising consumers’ awareness supported by increasing health consciousness is supporting the growth of this market.